Is marketing to teens the next trend in branded web series entertainment endeavors?  According to Andrew Hampp over at Adage.com, it certainly seems like it.

Madison & Vine, Ad Age’s original cross-section of the New York ad community and Hollywood, will be taking a broad look over the next year at the key players, projects and platforms in the digital branded-entertainment arena. Check in with M&V as we keep tabs on established players; check in with the media agencies and marketing firms that continue to staff up their branded-content divisions; or profile the newest studios and media companies entering the space.

The Player: Alloy Media & Marketing
Location: Los Angeles and New York
Key Execs: Matt Diamond, CEO, Alloy Media & Marketing; Sean Horvath, exec VP-branded entertainment, Alloy Media & Marketing; Josh Bank, president, Alloy Entertainment, East Coast
Key Projects: “First Day,” a branded web series for Kmart that launches Aug. 31; “Haute & Bothered,” a scripted web series sponsored by LG Mobile; “Private,” a web series based on the Kate Brian novels now on DVD; upcoming web series “Talent” and “Hollywood Is Like High School With Money”; Alloy Entertainment’s CW series “Gossip Girl” and “The Vampire Diaries” and their respective book series; and the ABC Family drama “Pretty Little Liars” and its accompanying book series.

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