Archive for the ‘Transmedia’ Category

February 1 2012

Indie Intertube Radio Episode 100

Weekly podcast dedicated to independent internet television and original for the web content. Join  host Destini and guests as they discuss what’s hot and streaming in the world of online entertainment.  Our Audience Choice Nominees will be announced! Thank you for joining us for our 100th podcast episode/2 year anniversary celebration!  Again without all of you we wouldn’t be here.

Wednesday February 1st 2012

Catch our live stream of our 100th episode as well.  (You may need to mute audio on the video and just listen/chat along on Blogtalk

 

January 22 2012

Indie Intertube LIVE Episode 20

Here we go!  Again!  Join us today on Mingle Media TV for our 20th episode as we discuss our 2 year anniversary,our upcoming awards and hopefully manage to make it for an hour.  It all depends on April’s voice!

December 15 2011

The Age of And

The argument that ITV has missed its opportunity because of the Internet’s potential to deliver interactive ads to hundreds of millions is dramatically off the mark.  I love this debate, because the idea that ITV is already over is demonstrably wrong.

First of all, television remains the ultimate medium for building brands, and at every turn we can witness the Web’s “TV-envy.” It seems the Web wants to be TV when it grows up. And the universe of TV viewers has never been too small for advertisers’ interest.  With about 100 million pay TV subscribers in the U.S., there are a lot of eyeballs to impress, hearts and minds to engage, and household purchase behaviors to influence. Already, Canoe’s ITV platform reaches 25 million of those households. This is 56% of all digital cable households and 25% of the total U.S. pay TV universe.  ITV is just starting to ramp up.

Secondly, national advertisers are embracing ITV.