Here we go!  Again!  Join us today on Mingle Media TV for our 20th episode as we discuss our 2 year anniversary,our upcoming awards and hopefully manage to make it for an hour.  It all depends on April’s voice!

The argument that ITV has missed its opportunity because of the Internet’s potential to deliver interactive ads to hundreds of millions is dramatically off the mark.  I love this debate, because the idea that ITV is already over is demonstrably wrong.

First of all, television remains the ultimate medium for building brands, and at every turn we can witness the Web’s “TV-envy.” It seems the Web wants to be TV when it grows up. And the universe of TV viewers has never been too small for advertisers’ interest.  With about 100 million pay TV subscribers in the U.S., there are a lot of eyeballs to impress, hearts and minds to engage, and household purchase behaviors to influence. Already, Canoe’s ITV platform reaches 25 million of those households. This is 56% of all digital cable households and 25% of the total U.S. pay TV universe.  ITV is just starting to ramp up.

Secondly, national advertisers are embracing ITV.