ACTON, Mass. & NAPERVILLE, Ill., May 16, 2012 (BUSINESS WIRE) — SeaChange InternationalSEAC -1.61% and Tellabs TLAB +2.44% will jointly demonstrate a new technology for addressable advertising in the multi-screen video market. With a focus on monetizing ads inserted into over-the-top (OTT) video streams, the companies will show ad insertion into live program streams on the Apple iPad during The Cable Show in Boston, May 21-23 (booth 1933). Their joint demonstration offers the first-ever capability to directly marry web behavior with on-the-fly television advertising delivery.

The new Tellabs technology enables ad placement decisions based on users’ interest categories while protecting users’ privacy. The demonstration at this year’s Cable Show will show integration of Tellabs ad-targeting technology to further extend the multi-screen targeting and addressability capabilities of the SeaChange Infusion(TM) advanced advertising platform. Infographic: Addressable advertising in the multi-screen video market.

BEVERLY HILLS (Reuters) – The success with which“The Hunger Games” film harnessed social networks, en route to becoming 2012′s biggest blockbuster, underscores a growing threat to billions of dollars in movie-advertising revenue on which broadcasters rely.

The futuristic movie about children fighting to the death has scared up more than $375 million at the U.S. box office since it opened in March, in part because Lions Gate aggressively stoked interest on social network sites like Facebook and Twitter.

That meant Lions Gate marketers likely spent $15 million to $20 million less than a larger Hollywood studio might have, using a campaign heavier on television advertising, Lions Gate Entertainment Corp Chief Executive Jon Feltheimer said during the Milken Institute Global Conference in Los Angeles this week.

NEW YORK — Certainly, the Internet has its purposes, but there might be none greater than “Between Two Ferns.”

The radically awkward, largely improvised interview show has been arguably the most beloved Web series since it debuted in early 2008. The episodes, four-minute dispatches of public-access style absurdity, arrive every few months without warning, as if dropped from the heavens.

Now, “Between Two Ferns” is making its TV debut in a 30-minute special (a veritable gluttony for fans accustomed to snippets parceled out over a year) airing at 7:30 p.m. Sunday, May 6, on Comedy Central ahead of the channel’s second annual Comedy Awards.