Weekly podcast dedicated to independent internet television and original for the web content. Join host Destini and guests as they discuss what’s hot and streaming in the world of online entertainment.
Wednesday May 16th, 2012
No picks this week!
May 16 2012
Indie Intertube Radio Episode 114: Freebie Sessions
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Destivar Under Amanda, April, Destini, Indie Intertube Radio, New Media, News, Press Release, Shadhavar, Static, Transcripts, Transmedia, Web Series No Comments » | May 16 2012
SeaChange and Tellabs to Demonstrate Multi-Screen TV Ad Targeting Based on Web Browser Activity
ACTON, Mass. & NAPERVILLE, Ill., May 16, 2012 (BUSINESS WIRE) — SeaChange InternationalSEAC -1.61% and Tellabs TLAB +2.44% will jointly demonstrate a new technology for addressable advertising in the multi-screen video market. With a focus on monetizing ads inserted into over-the-top (OTT) video streams, the companies will show ad insertion into live program streams on the Apple iPad during The Cable Show in Boston, May 21-23 (booth 1933). Their joint demonstration offers the first-ever capability to directly marry web behavior with on-the-fly television advertising delivery.
The new Tellabs technology enables ad placement decisions based on users’ interest categories while protecting users’ privacy. The demonstration at this year’s Cable Show will show integration of Tellabs ad-targeting technology to further extend the multi-screen targeting and addressability capabilities of the SeaChange Infusion(TM) advanced advertising platform. Infographic: Addressable advertising in the multi-screen video market.
May 16 2012
In TV Race, Microsoft Has Lead, Forrester Says
When it comes to the underlying technology providers that matter for mobile app developers, there’s Google, Apple and everyone else. Microsoft is one of the companies trying to claw its way out of the everyone else category.
But as television begins to resemble the mobile business, Microsoft is in the lead with the Xbox, according to a new report out Wednesday from Forrester Research. The report, by the Forrester analyst James McQuivey, argues that there is a battle of technology platforms about to commence in the television market every bit as intense as the one in mobile, featuring Microsoft, Apple, Google and a small handful of other companies, possibly including Facebook and Amazon.
With the Xbox, Mr. McQuivey believes Microsoft is the farthest along in creating a meaningful audience of people watching online video through their television sets and holding that audience’s attention for the longest amount of time. “Using those metrics, Microsoft is in the lead, offering everything that matters: a growing content library, a convenient engagement path for millions of existing Xbox 360 owners, and a growing ecosystem of partners and developers eager to exploit the platform for their own purposes,” Mr. McQuivey wrote in the report.
May 14 2012
Head of Time Warner Cable Is Unfamiliar With Apple’s AirPlay
AirPlay, a software tool included with Apple’s iPads and iPhones, is widely viewed as being potentially disruptive to the cable industry, because it makes it easy for people to view a broad variety of Internet content on a television. Time Warner Cable’s leader, however, hasn’t heard of it.
Glenn A. Britt, the company’s chief executive, said in a group interview on Friday that the challenge for digital video was that there was no simple way to get Internet-based video onto the television screen. He wasn’t familiar with AirPlay.
“I’m not sure I know what AirPlay is,” he said, though he noted that he was an enthusiastic Apple customer. “Today we want to be on every screen. Today it’s a little bit clunky to get programming from the Internet onto the TV — not so hard to get it on your iPad. What’s hard is the plumbing, what wires do you connect, what device do you use. So the current Apple TV, the little thing, the hockey puck, really doesn’t do anything to help enable you to get Internet material on your TV.”
May 11 2012
Univision launches digital network for all content
NEW YORK—The Spanish-language Univision this summer is launching a digital network that will enable viewers to tap into its programming on computers, smartphones and tablets.
The new service is called the UVideos Digital Network, the company said Friday. It will have special content and social media links designed to encourage people to use handheld computers while they’re watching television, called second-screen viewing.
The Univision broadcast network, by far the most popular among the Spanish-speaking audience in the United States, will premiere two new telenovelas next year. One is a comedy involving a macho man forced to dress as a woman occasionally to win the heart of the woman he loves. The other is a love story about a man who is unjustly accused and wants to clear his name and who falls in love with a veterinarian whose fiance was killed.
