Destivar Under Destini, New Media, News, Podcasts, Reviews, Shadhavar, Static, Transmedia, Web Series 
No Comments » | If you caught it on our Sunday show (11/20 – episode 14) you may have heard us mention something about a contest and projects. A fan-vid contest actually. Along with a request for bumpers and promo stills. This post is to clear up some initial confusion.
Destivar Under Destini, New Media, News, Podcasts, Press Release, Reviews, Shadhavar, Static, Transcripts, Transmedia, Web Series No Comments » | 
Weekly podcast dedicated to independent internet television and original for the web content. Join host Destini and guests as they discuss what’s hot and streaming in the world of online entertainment. Our Audience Choice Nominees will be announced! Thank you for joining us for our 100th podcast episode/2 year anniversary celebration! Again without all of you we wouldn’t be here.
Wednesday February 1st 2012
Catch our live stream of our 100th episode as well. (You may need to mute audio on the video and just listen/chat along on Blogtalk
Super Bowl ads reveal a growing preference for 60-second spots that allow time to tell a story.
If there’s ever a time people want to linger over TV commercials, it’s during the Super Bowl – and this year, advertisers will oblige, running longer spots that do more storytelling.
“It’s the one place all year you will find viewers who want to watch commercials,’’ said Geoff Klapisch, an advertising professor at Boston University.
The Super Bowl, set for Feb. 5 on NBC, with the New England Patriots playing the New York Giants, is the premier annual showcase for creative television advertising. What viewers are likely to notice is that companies are creating fewer 30-second ads, and more 60-second-and-longer spots meant to engage viewers in a story, as well as the commercial message.
There’s a “proliferation of long-form creative content’’ during commercial breaks at this year’s Super Bowl, noted Seth Winter, senior vice president of sales and marketing at NBC Sports Group, in an e-mail.
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